10 most effective ways to find potential customers

The market is large, but where are your customers? Follow the article below to discover 10 ways to find potential customers.

The market is large, but where are your customers? Follow the article below to discover 10 ways to find potential customers.

 

The market is large, but where are your customers? Follow the article below to discover 10 ways to find potential customers.
Method 1: Take advantage of personal relationships
The first simple and easiest way to do it is to take advantage of your "personal relationship". Tell your friends about your services and products. Or refer people who may be able to. Know someone who has a need to use your service or product

 

Method 2: Search for potential customers via Telesales channel
This is the most popular method of prospecting today. The advantage of this method is that it can help you reach a wide range of customers. However, to be able to earn leads through this method, you need to select quality data to avoid wasting time.

 

 

Method 3: Find potential customers through the press
Newspapers are the most popular form of mass media from time immemorial. You can contact the newsroom and register information about your business there or hire the service of publishing PR articles on the electronic newspaper at a reasonable price.

With a skillful introduction of your product/company, your business will surely influence many customers who are really interested and come to you when needed.

Method 4: Participate in fairs and exhibitions
You can register to participate in fairs and exhibitions specializing in the company's field of activity. Some associations are afraid of famous exhibitions held annually you can refer to such as: Viet MediPhar (medical industry), VietFood (food industry),...

The advantage of this method not only helps you comfortably display and promote the strengths of the products and services you are providing, but also gives you the opportunity to interact directly with customers. Therefore, in order to convince customers before registering to participate in exhibitions and fairs, you need to have a plan and ideas at the exhibition booth:

How will you arrange to attract customers?
A few small gift-giving games are also ideas that you should consider
What outstanding products will you bring to the exhibition booth? The discount programs, accompanied by gifts will surely attract a large number of customers to come to you

Method 5: Find potential customers through seminars
The 5th of 10 ways to find potential customers is to search through organizations or attend seminars. You can actively participate in product related seminars. services that I do business with. There, potential customers will easily appear in very large numbers, possibly hundreds or even thousands of people.

Method 6: Social networks (Facebook, Instagram, Twitter, Tiktok ...)
Currently, there are countless social networks that are born and attract a lot of regular users. Typically, it can be followed by Facebook, Zalo... With the number of users exceeding a quarter of the world's population and more than 58 million users in Vietnam, Facebook is a delicious piece of cake for you to acquire customers.

Or Vietnamese social networks like Zalo have up to 47 million users. Every day, people will visit social networks and be interested in many products and certainly, your product is no exception.
You can create a separate Fanpage, Group for your business for customers to leave information and you to communicate and interact with them. Quality articles posted and shared on social networking sites will attract more potential customers to follow. Or you can hire to run ads directly on your products to find potential customers.

Method 7: Use email - marketing to attract potential customers
Have you ever received a promotional email from a company/business? If so, try opening the email to see what information they send you? This is a form of finding customers through email - marketing is used by many of you to find potential customers.

So where will you find the exact email address of your customers? It is through inviting to subscribe to receive promotional email notifications when customers visit your website.

What will you do to get a customer email address? Please compose a piece of very attractive invitation information with promotions, discount vouchers, ... to send to your customers.

Add a “Share to Friends” feature and encourage them to pass the email on so that each customer is a bridge to a new guest.

Method 8: Google Adwords Ads
This is a form of google advertising based on consumer search keywords. Many businesses today are using this method of prospecting very effectively.

Because the objects Google Adwords can reach are users who have a need for products / services, go to Google Search for related keywords and ads appear, so the customer data is very good, the closing rate is high.

Method 9: Build a Website SEO strategy to find customers

Just like when potential customers search on Google but they don't click on an ad result but click on another website that has a high ranking on it. Unlike Google Ads, clicking here is completely free, not only that, but a google statistic shows that for every 100 searches, about 70 (70%) of the searches click on the automatic results. course. Thus, you have not only lost money but also have a great opportunity to introduce products and services to customers. But this lead search engine requires time, investment of funds and human resources, but when the website is on the top of the search rankings, your job will be much easier. Focus on doing good website content and master the basic SEO techniques of Google, surely your potential customer file from Google will increase day by day.

Method 10: Research and learn from competitors

In any field, service or product, there are certain competitors, so you need to "Know the people who know us" to "Hundred to win".

To research competitors, you need to analyze and see the problem from them: what methods they used, where they advertised, marketed or how they created relationships to continue reach potential customers. From there, you will consider, select and apply the ways that are suitable for your business model. Do not forget that, you need to selectively absorb each method, avoiding stereotypes that lead to unnecessary failure.